Philippines: San Miguel records sales revenues increase in the North of China

San Miguel Corporation’s beer operations in North China recorded a 7 % increase in sales revenues for the first half of 2005. It was due in great part to theutilization of its manufacturing, marketing, sales and distribution facilities, according to the firm’s statement to the Philippine Stock Exchange last week.

SMC’s North China beer venture owns and manages San Miguel Baoding Brewery Co. Ltd. located in the western part of Baoding City, Hebei province, which is in the middle of three other major cities: Tianjin, Shijiazhuang and China’s capital, Beijing.

The North China operations’ local brand Blue Star Beer has earned the title "City Beer of Baoding," served at all official city functions. The brand accounts for 96 % of the San Miguel beer sales revenues in Northern China.

Other brands contributing to SMC North China operations’ growth include San Miguel Pale Pilsen, San Mig Light and Valor which like Blue Star are perennial winners of gold medals of excellence in the international product quality competition.

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